Democratizing Fonts with PUA Encoding
Who buys fonts and why? In this lively discussion, Thomas Jockin and I discuss how the casual user audience has affected the font industry. Die-cutting machines, marketplaces like Etsy, and the wedding industry all contribute to the growing interest in custom fonts. Educating casual users on Private Use Area (PUA) encoding and OpenType also allows casual users to use advanced features that were previously only available in professional level software.